‘I’m Not Chasing Trends’: Mau P Discusses Creating His Debut Album at Billboard House @ SXSW
At this year’s SXSW festival, Mau P, the Dutch-born producer and DJ, offered a candid glimpse into his evolving artistic journey during his appearance at the Billboard House. Unlike many artists who craft their narratives around chasing the latest trends, Mau P emphasized a more grounded and authentic approach, particularly as he prepares for the release of his debut album. His comments—”I’m not trying to follow what’s popping right now”—highlight his intentional focus on creating timeless music that reflects his core influences and personal style, rather than fleeting industry fads.
Breaking Down Mau P’s Musical Philosophy
Staying True to Artistic Roots
During his conversation with Billboard senior music correspondent Katie Bain, Mau P revealed that his early influences included a diverse mix of genres. Growing up in a household filled with music—his mother was a singer, and his father was a session musician, music teacher, and conductor—he had access to a broad musical palette. Although jazz was a staple in his household, it didn’t immediately resonate with him. Instead, his main inspirations came from hip-hop legends like Snoop Dogg and Pharrell, which helped shape his rhythmic sensibilities and approach to production.
This grounding in various musical styles informs Mau P’s current ethos: to produce music that remains authentic and timeless, rather than pandering to current commercial trends. His perspective underscores an industry trend where many artists heavily tailor their sound to what is trending, but Mau P’s stance suggests a more sustainable, artistically driven mindset.
Evolution of Mau P’s Sound and Artistic Vision
From Maurice West to Mau P
Mau P’s journey began in the high-octane world of mainstage EDM under the name Maurice West. His transition into his current persona marked a strategic pivot—one that allowed him to refine his sound and personal brand. By leveraging his background in large-scale, festival-ready production, Mau P sought to craft a groove that was sexy, approachable, and club-friendly, yet also capable of translating to intimate listening experiences.
- His signature sound combines dark, groovy elements with playful undertones, making his tracks versatile for both massive festivals and underground parties.
- Whether performing at Coachella or trendy CircoLoco nights, Mau P emphasizes quality DJ craft—taking time with his mixes and showcasing technical skill that goes beyond spectacle.
Creating a Debut Album Rooted in Authenticity
Focus Beyond Trends
In an industry obsessed with trending sounds, Mau P’s approach to his debut album stands out. He publicly states that he’s not trying to chase the current musical landscape: “I’m just trying to take it back to the core.” His goal is to craft songs that appeal broadly—songs that are singable, playable on a piano, and possess a timeless quality. For Mau P, this means stripping away the desire for overproduction or reliance on the latest drum sounds or bass styles—elements that often define ephemeral hits.
Instead, his focus is on creating a cohesive collection where each track can stand independently as a piece of art, yet collectively forms a narrative. His commitment to producing music that resonates on a deeper level exemplifies a thoughtful, long-term vision rather than immediate commercial appeal.
The Significance of Staying Authentic in a Rapidly Evolving Industry
Why Mau P’s Approach Matters
Artists like Mau P challenge the prevailing industry mentality that often favors quick commercial hits aligned with current trends. His emphasis on timelessness and authenticity not only differentiates him from contemporaries but also signals a potential shift toward more deliberate and meaningful music production.
This perspective resonates with fans seeking deeper musical experiences, as well as industry insiders who value sustainability over short-term hits. Mau P’s stance suggests that his debut album could become a cornerstone work that endures beyond the current wave of sonic fads.
Frequently Asked Questions (FAQs)
What are Mau P’s main musical influences?
His influences include hip-hop artists like Snoop Dogg and Pharrell, jazz (from his father’s household), and his own experimentation with electronic and dance music. These influences converge to shape his unique, groovy style rooted in authenticity.
Why does Mau P emphasize creating a “timeless” album?
He aims to produce music that transcends current trends, ensuring the tracks remain relevant and meaningful for years to come. This approach prioritizes quality and artistic integrity over fleeting industry fads.
How does Mau P’s background influence his current sound?
His early exposure to a wide array of musical genres, combined with his experience producing large-stage EDM tracks, allows him to craft a versatile sound. He merges big, festival-ready sounds with club appeal and emotional depth, resulting in music that is both approachable and authentic.
Conclusion
Mau P’s approach to his debut album and his remarks during SXSW highlight a purposeful departure from industry norms focused on following the latest trends. His commitment to authenticity, rooted in his diverse musical background and personal influences, underscores a broader conversation about sustainability and artistry in electronic music. As he continues to develop his debut collection, Mau P exemplifies how staying true to one’s core influences and artistic vision can carve a distinctive path in a crowded musical landscape. This mindset not only benefits his long-term artistry but also offers fans a more genuine and enduring musical experience.




