Zumba Raises Close To $6 Million For Health Research & Related Projects

beto-and-breast-cancer-survivors-[Miami, FL] – Global fitness leader Zumba announces today that, with the culmination of its latest campaign, close to six million dollars has been raised via its corporate social responsibility initiatives for important causes including finding a cure for Lou Gehrig’s disease and funding preventative breast cancer research.

The Zumba charity platform, a movement led by Zumba and its global network of licensed Zumba instructors around the world, is rooted in health and fitness via Zumbathon charity events (Zumba classes for charity). Thousands of Zumbathon events have been held since 2010 and a percentage of proceeds are applied toward funds for specific causes.

“Everything about the Zumba experience is personal — from the decision to take that first class; to the relationships that grow between participants and their instructors; to the joy, happiness and improved quality of life that flows through the families of every class participant,” said Beto Perez, creator of the Zumba program. “By partnering with our instructors and raising funds to help find cures for such critical diseases, it is our hope that we will be able to touch — and ultimately save — millions of more lives.”

In 2013, Zumba’s “Party in Pink” initiative reached new heights with the announcement of the Zumba Global Research Grant, the first-ever medical research grant named for the Zumba program toward preventative research. Specifically, the Grant funds preventative research on how a component of flaxseed will help prevent breast cancer before it starts. Since the launch of the Zumba Global Research Grant, nearly $1.5 million has been raised through Zumbathon classes and Zumba apparel sales.

Furthermore, for the past four years Zumba has raised money for Augie’s Quest, an aggressive, cure-driven initiative singularly focused on finding treatments and cures for ALS (amyotrophic lateral sclerosis, or Lou Gehrig’s disease). Licensed Zumba instructors have mobilized to raise over one million dollars in the past few years and the popular campaign will launch again in April 2015.

Zumba’s fundraising arm, “Zumba Love: Movin’ for Charity,” advances global charitable causes by celebrating the joy of giving through dance, fitness, friendship and love. Since its inception, Zumba Love has raised millions for charities, including Komen and its global nonprofit partners; the American Heart Association; the Muscular Dystrophy Association’s “Augie’s Quest”; and more. For more information, visit Zumba.com.

[Photo: Beto Joins Breast Cancer Survivors at the Party in Pink Zumba Wear Shoot]

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