Sadler’s Wells Introduces Barclays Dance Pass To Encourage Ticket Sales To Young People

Kate Prince and Sting on new dance theatre show Message In A Bottle

(London) – Last month Sadler’s Wells announced the launch of Barclays Dance Pass, the theatre’s new ticket scheme offering £10 tickets to 16 to 30-year-olds as part of a major partnership with Barclays.

Barclays Dance Pass makes available 10,000 tickets per year at £10 each to those registered with the scheme. No booking fee applies, and registered Barclays Dance Pass holders can purchase two tickets per production. Tickets are available for all productions across the theatre’s venues: Sadler’s Wells Theatre, the Lilian Baylis Studio and The Peacock. The scheme will also apply to performances at the theatre’s new mid-scale venue, opening in Stratford, east London in 2022.

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Barclays is supporting Sadler’s Wells by providing a wide range of new audiences with access to ground-breaking work and world-class artists.

Registration to Barclays Dance Pass is free and can be completed via the website.

Barclays Dance Pass holders can book for shows in the Spring 2020 season. The season includes the latest in the Composer Series with a focus on Nico Muhly, featuring choreography from Julie Cunningham, Michael Keegan-Dolan and Justin Peck; The Rite of Spring / common ground[s], a Sadler’s Wells, Pina Bausch Foundation and École des Sables Production; Lloyd Newson’s Enter Achilles co-produced by Sadler’s Wells and Rambert; and UK premieres of works by Sadler’s Wells Associate Artists Crystal Pite and Michael Keegan-Dolan.

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To mark the launch of Barclays Dance Pass, Sadler’s Wells offered the first 10 sign ups a pair of free tickets for the premiere of Message In A Bottle, the new Sadler’s Wells production by Associate Artist Kate Prince, with music by Sting, on Wednesday 19 February.

This new partnership with Barclays supports Sadler’s Wells’ ongoing mission to make and share dance that inspires us all, with an emphasis on young people, both audiences and artists.

Barclays will also become Associate Partner of National Youth Dance Company (NYDC) for the next three years. Run by Sadler’s Wells and funded by the Department for Education and Arts Council England, NYDC creates and performs innovative and influential dance, bringing together the brightest talent from across England to work intensively with Sadler’s Wells’ renowned Associate Artists and visiting companies.

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Since its creation in 2013, NYDC has worked with 2,800 young dancers, over 80% of whom have gone on to further dance training or professional work. New support from Barclays extends opportunities for talented young dancers from all areas and backgrounds to be part of the company and underlines NYDC’s commitment to artistry and accessibility.

Alistair Spalding, Artistic Director and Chief Executive of Sadler’s Wells, said: “Young people are the dance artists and audiences of the future and we are committed to offering them access to the best dance from all over the world. I am delighted that our partnership with Barclays will help us grow the number of 16 to 30-year-olds enjoying our shows, while supporting young dancers to develop and perform on our stage and across the country.”

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Tom Corbett, Head of Sponsorship at Barclays, said: “Barclays is proud to partner with Sadler’s Wells to extend opportunities to young people throughout the country. Over three years, Barclays Dance Pass will give 30,000 young people the opportunity to experience world-class dance at Sadler’s Wells, and our support will enable National Youth Dance Company to provide a diverse, talented group of young artists from across the country an unrivalled opportunity to jump-start their careers.

Press Release Via: Sadler’s Wells

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