“POND’S: the Rockettes Ultimate Beauty Secret”
[Englewood Cliffs, NJ] – In anticipation of the 2014 holiday season, POND’S®, the classic beauty brand trusted by generations of loyal followers, is teaming up with the Rockettes, the legendary precision dance company, to encourage women to kick off an effective, Rockettes-approved skincare routine and enter for a chance to go behind the curtain at Radio City Music Hall this December.
The classic Rockettes beauty look requires makeup that will stand up to stage lighting, wardrobe changes and 90 minutes of precision choreography – but between long-wear foundation and waterproof mascara, today’s makeup products are higher performance – and therefore tougher to remove – than ever. That’s why the Rockettes rely on POND’S® to effectively remove their stage makeup after the curtain falls. Now officially “Rockettes tested and approved,” POND’S® iconic Cold Cream Cleanser and Wet Cleansing Towelettes remove every last trace of makeup and dirt while leaving skin instantly moisturized, beautiful and ready for tomorrow’s routine.
Unbeknownst to some, show-stopping dance numbers aren’t the only routines Rockettes need to master. The leading ladies are actually responsible for their own hair and makeup prior to each show – so these women know a thing or two about beauty products. Rockette Sierra Ring trusts her skin to a brand with more than 150 years of expertise: “I was introduced to POND’S® Cold Cream Cleanser after my very first dance recital and have been using it ever since to keep my skin looking its best. The Rockettes can perform up to five shows per day during the Radio City Christmas Spectacular season and our signature Rockettes makeup routine involves everything from false lashes to our signature red lipstick. Thankfully, the convenient POND’S® Original Fresh Wet Cleansing Towelettes make it simple to quickly remove my stage makeup and get back to my fresh-faced self.”
POND’S® is a natural choice for prepping skin and removing makeup after any of life’s many performances – whether it’s an extraordinary Rockettes performance, a job interview or hosting a holiday soiree. “Each product in the POND’S® line delivers multiple skincare and beautifying benefits, so they are a perfect fit for today’s busy woman – especially during the non-stop holiday season,” says Dawn Hedgepeth, Director of Brand Building, Unilever Skincare.
People across America can see the Rockettes perform on stage, but POND’S® is giving women a closer look at the faces behind the kick line. Consumers can visit www.ponds.com/rockettes or www.pondsespanol.com/rockettes to see an original video featuring select Rockettes performing (in sync, of course) their way through a typical day – from starting their morning to taking off the day’s stage makeup with POND’S®. While there, they can also enter the “POND’S® + The Rockettes NYC Holiday Getaway Sweepstakes”* for the chance to attend the Radio City Christmas Spectacular this December and meet the Rockettes post performance. Certain restrictions apply and complete instructions for entering can be found on the site.
GO BEHIND THE SCENES WITH POND’S® AND THE ROCKETTES:
Sweepstakes Page: www.ponds.com/rockettes and www.pondsespanol.com/rockettes