“Dance Time Boys – Coming Soon to BabyFirst!”
[Los Angeles] – On a mission to get kids on their feet and dancing, BabyFirst will be moving and grooving this summer with the debut of Dance Time Boys featuring PB and Jam, the nephews of Grammy® nominated drummer Sheila E. Beginning July 14 at 7:00am, 10:45am and 7:45pmEST in English and in Spanish, it is the first original live-action dance series to air on BabyFirst, the leading baby-focused TV channel and new media company dedicated to delivering quality educational content to young children and their parents and watched by every third mom with a child under three in the US.*
In each episode, PB and Jam scooter their way to different neighborhoods, showing kids just how much fun they can have while dancing and singing. The dance-along series encourages active playtime among children and is set to original music by Dance Time Boys creator and producer, Peter Michael Escovedo III (High School Musical: Get in the Picture), also part of the legendary Escovedo family. “PB and Jam reflect our family’s commitment to help young children establish healthy, active lifestyle habits, and PB and Jam make it fun,” said Escovedo.
“Dance Time Boys is the perfect summertime series for kids with extra energy to burn,” said Mario Solis-Marich, VP of Programming at BabyFirst. “We are thrilled to have PB and Jam take center stage as we continue to expand our programming to reflect the culture of the Latino community, give a voice to Latino independent producers and help all children keep moving.”
BabyFirst is the leading baby-focused TV channel and digital content company dedicated to delivering quality educational content to young children and their parents. Working closely with an extensive network of renowned authorities in early childhood education and psychology, BabyFirst is a trusted, age-appropriate TV network, website and mobile app creator. The BabyFirst channel is currently available to more than 81 million households in 33 countries including the top five U.S. satellite and cable operators. BabyFirst’s content is available in more than 40 million homes in the U.S. via basic packages on DIRECTV, Dish Network, Comcast and AT&T U-verse. For more information: www.babyfirsttv.com.
*Based on Kanter media research