“BODYARMOR Sports Drink | Andrew Luck & Mike Trout Disco Battle”
Koby Bryant is not only a part-owner of BODYARMOR Sports Drink but he also gets involved in some of their marketing as a Creative Director. In this new TV spot he pits baseball superstar Mike Trout of the Los Angeles Angels against Indianapolis Colts quarterback Andrew Luck in a “Disco Battle” that is rightfully described as “closer to a Saturday Night Live skit than Saturday Night Fever.”
Apparently Mike Trout, who has the biggest player contract in “North American sports history,” is a bit withdrawn and Kobe’s project brought him out of his shell. While I have mixed feelings about white guys dancing as a big joke, it’s not a bad look for someone who doesn’t play around in public.
“BODYARMOR Sports Drink | Skylar Diggins-Smith ‘Thanks…'”
In more throwback, dance-related humor, Kobe also wrote and co-directed a BODYARMOR spot in 2018 with a similar theme featuring WNBA Dallas Wings star Skylar Diggins-Smith in a jazzercise instructor role. Diggins-Smith is also a BODYARMOR investor and is more likely to be qualified to be a jazzercise instructor as well, if she so desired.
I could not find choreographer credits for the Disco Battle spot but BJ Das choreographed the Thanks spot featuring Skylar Diggins-Smith. Based in LA, BJ Das has worked on a lot of commercials and specializes in working with both actors and athletes on movement performance. She appears in the below behind-the-scenes for the BODYARMOR spot.
“BODYARMOR Sports Drink | “Thanks…” Behind the Scenes – Skylar Diggins-Smith”