Cole Haan x 3 NYCB Ballerinas = The Avery Ballet Studio Collection

[New York, NY] – Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is proud to announce its multiyear partnership with three ballerinas of New York City Ballet. A unique opportunity to combine dance-inspired design with Cole Haan’s legendary craftsmanship, the Cole Haan Avery Ballet Studio Collection re-materializes the classic Avery Ballet Flat. The collaboration features product inspired and co-created by Principal Dancers, Sara Mearns and Megan Fairchild, as well as Gretchen Smith of the Corps de Ballet.

“We exist to inspire us all to work for what we believe in. Sara, Megan, and Gretchen are amongst the most delightful and dedicated talents we’ve worked with. Their energy and commitment is infectious,” said Cole Haan Chief Marketing Officer, David Maddocks.

Launching on October 1, 2014, the inaugural footwear collection will debut with the Avery Ballet Flat in two new styles, the Avery En Pointe Ballet and the Avery Printed Tutu Ballet. The Avery En Pointe Ballet will be offered in Sugar Plum, Black Swan Metallic, and Diamonds Metallic. All three have design nuances that have been inspired by the dancers including the grosgrain crisscross pattern laced in the back resembling the ribbons on the ballerinas’ pointe shoes. The Avery Printed Tutu Ballet will be offered in Classroom Pink and Black, which features printed nappa with black grosgrain, tulle, and a suede toecap.

“Working with Cole Haan has been a dream and we knew we would create something amazing together. The partnership is a unique fit as it welds two of the most beautiful things in the world together, ballet and fashion,” said New York City Ballet Principal Dancer, Sara Mearns.

This debut collection will be available on and in Cole Haan stores on October 1, 2014.

About Cole Haan:

Cole Haan LLC, with its Global Creative Center in New York City, is an iconic American lifestyle accessories brand and retailer of premium men’s and women’s footwear and bags, outerwear, eyewear and accessories with a commitment to craftsmanship, timeless style and design innovation. For more information, visit and follow @ColeHaan.


The DanceLand account is used for press releases, guest posts and other material not written by staff members.