Ballet San Jose Launches Fundraising Campaign, To Rebrand As Silicon Valley Ballet

[San Jose, CA] – Yesterday, Ballet San Jose Silicon Valley launched its fundraising campaign, Bridge to the Future, challenging Silicon Valley to make a mission-critical investment in the Ballet’s future by donating to this campaign over the next ten days.

The ballet company needs $550,000 by March 14 to continue operation of the professional performing company, its ballet school and its educational outreach programs. This is a ‘must-do’ campaign – its success is vital for continued operations and will allow the organization to build on its recent achievements, including retaining the international Cuban-born, ballet super-star José Manuel Carreño as its Artistic Director and re-positioning the company for a solid financial future.

“I’ve danced all over the world, but I came here because I fell in love with the company, the dancers and the school. Silicon Valley deserves the best and our dancers have superhuman talent. When you see this company, you’ll understand why I’m proud to be part of it,” said Mr. Carreño.

“The company reflects the diversity of Silicon Valley. It’s also a source of human inspiration that makes the Valley an even greater place to live and work,” said Millicent Powers, Board Chair. “We’re asking everyone to invest in the future of this community by supporting this campaign. It will pay huge dividends for today and for the future.”

“This world-class company is poised for a very bright future,” said Alan Hineline, the ballet’s CEO. “Silicon Valley is synonymous with innovation, creativity and success. We don’t think it wants to lose the culture war by letting a gem like this go dark.”

In reviewing the ballet’s MasterPieces program (February, 2015), dance critic Janice Berman of San Francisco Classical Voice said: “This company needs – and all of us need it – to keep on dancing.”

Ballet San Jose to Pivot and Re-launch as Silicon Valley Ballet.

With the eyes of the world upon Silicon Valley, and with the risk-taking spirit of the region’s founders, Ballet San Jose’s new strategic plan calls for the re-launch of the company as Silicon Valley Ballet, effective September 2015.

This exciting venture represents a pivot of the ballet’s business model, with the goal of serving the greater Silicon Valley community. It is the mission of Silicon Valley Ballet to “present the art of our times and empower the artists of tomorrow,” while showcasing the innovative, risk-taking spirit that remains integral to the success of the Valley.

With a group of founding visionary leaders who are bringing this venture to life, Silicon Valley Ballet will marry the startling, recent innovative developments in technology with the deep humanity of the performing arts. On stage, in the studios and in its programs for youth, Silicon Valley Ballet is designed to disrupt the paradigm of a traditional non-profit arts organization, replacing it with a vibrant new model. In creating a future-ready organization, Silicon Valley Ballet will give a human form to the incredible achievements of science and technology in this century, while uniting us in our humanity as we jointly prepare to enter the 22nd century, with our social and cultural institutions thriving.

(Photo of Rudy Candia, Walter Garcia, Grace-Ann Powers, Ommi Pipit-Suksun, and Joshua Seibel in Jerome Robbins’ Fancy Free by Alejandro Gomez)


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